Audit Interview: Learn Journalists' Secrets Journalists are experts at extracting essential information from the people they interview. They use specific techniques to encourage interviewees to open up to provide the information they are looking for. Frequently Asked Questions  How to improve audit interviews, IRCA Inform Issue 22 2009 Journalists’ Secrets Abstracts     This training course combines information on interviewing in journalism with practical examples from audit and assessment interviews. The training consists of the following two modules:   Module 1: Basics of Value-Added Interviews   Module 2: Getting Interviewees to Open Up Who Should Attend: Certified Auditors of Management Systems

The training is conducted by the following experts: Joel Brinkley Romayne Smith Fullerton Kim Kierans Natalia Scriabina Professor in the Dept. of Communication at Stanford University with 35 years as a reporter and correspondent. More.. Ph. D., Associate Professor of Journalism, Faculty of Information & Media Studies, University of Western Ontario.  More.. Professor and the Director of the School of Journalism at the University of King's College in Halifax. More.. IRCA certified Lead Auditor, the author of a number of articles and quality management training programs. More..

Module CA 1-1: Basics of the Value-Added Interview Course Objectives After completing this course, participants will be able to perform the following actions:   Select and apply techniques that make the interviewee feel relaxed and open-minded   Apply “Golden Rules” of questioning and listening that build a foundation for a successful interview   Understand motivations and emotional triggers Course Content Course Outline Key points of discussion The musts of preparation   Key information to know before the audit   Appearance that minimizes tension Golden rules of questioning   Using plain language   Making questions simple and short   Questions to avoid Golden rules of listening   How to listen actively   Non-verbal indicators of important information   Differences between answers and replies Beware of interview killers   Things that change the auditor into an interrogator   "Smart" things that can freeze an interview   Actions that can ruin trust and rapport

Module CA 1-2: Getting Interviewees to Open Up Course Objectives After completing this course, participants will be able to perform the following actions:   Identify, select, and use questions of different types to effectively gather key information   Manage the interview flow to ensure appropriate sampling and coverage   Use specific techniques to ensure effectiveness of all types of interview: in-person, group, phone, email or web-based   Learn strategies and techniques that help do deal with difficult interview situations Course Content Course Outline Key points of discussion Behavioural baseline   Using paraphrase, eye contact, and body language   Lifting the barrier of "speaking to a stranger"   Making interviewee feel secure and relaxed Irresistible questions   Five types of questions to find problems and risks   Five types of questions to investigate problems and risks Dealing with evasive replies   Bridging reply   Misunderstood reply   "As I said before" reply   "Yes-and-no" reply   Waffled reply Managing the flow of the interview   In-person interview   Telephone interview   Internet (email) interview

Course Format & Features Each module has four sections. Each section includes a lecture and home assignments. Completed assignments will be emailed to the instructor for review and evaluation at the end of each section. Participants can choose an appropriate time to take each of the modules. The entire course should be completed in a four month period.   Module 1: Basics of Value-Added Interviews   Module 2: Getting Interviewees to Open Up

Course Fee Module Price, USD Start Date   Audit Interview: Learn Journalists' Secrets (Module 1+ Module 2) $400.00 September 2010 Separately Module 1: Basics of Value-Added Interviews $250.00 September 2010 Separately Module 2: Getting Interviewees to Open Up $250.00 November 2010

System Requirements   Microsoft Windows XP or Macintosh OS X 10.3 or newer   Microsoft Internet Explorer 7.0 or Mozilla FireFox 3.0 or newer   Adobe Flash Player 8 or newer   Adobe Acrobat Reader 7.0 or newer   Pop-up blockers must be disabled   JavaScript must be enabled on the browser Recommendations   High-speed Internet (there are some large documents available for download)    Screen resolution must be set to 1024 x 768 or 800 x 600

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